Joanne Fletcher is the CEO of the Mint Green Group, a leading N. American sporting goods distribution company, focused on Golf, Tennis and Sports Lifestyle brands.

With an extensive background in brand marketing and business leadership, Joanne has spent 30+ years working with some of North America’s most prominent brands, in roles that took her from Toronto to Oregon, to New York and ultimately, back to Toronto. She joined the Mint Green Group in the fall of 2014, assuming the role of CEO in January 2018.

As a visionary and culture-driven leader, Joanne brings a strategic, collaborative and entrepreneurial approach to her work. Beyond her role at Mint Green, she served as Co-Chair of Best Buddies Canada from 2022 – 2025 and spent 3 years as a coach with Ontario Special Olympics.

Joanne is an honours graduate of the Queen’s University School of Business and continues to provide mentorship to young women transitioning from Business School to the workplace.

She is the proud Mom of two daughters, Alex Kent, currently attending Deerfield Academy, and Taya Kent, who is a current Riverview student.